I Don’t Care

“I Don’t Care!” Have you ever wanted to shout that out loud?

Do you find yourself doing things just to please other people, or because you think you ought to be doing it, even if you don’t want to?

Then this book is for you!

Without realising it, like many people around the world, you have inadvertently created a self-imposed cage around yourself, with bars made from invisible barriers like, “I can’t…”, “I’m too busy…”, “I’m not good enough…” and you crouch inside like a caged tiger, getting angrier and more frustrated each day.

However, life need not be like this because you can give yourself permission to step over the threshold, into a new, more exciting and creative existence.

You just have to say, “I don’t care!” and relinquish those old, limiting stories about yourself.

At just £7.99 (plus P&P), this book will guide that personal transformation, enabling the longed for journey to re-connect with the ‘you who has always been there’ – Yourself.


A Must-Read for Mid-Life Women: ‘Profound yet practical guidance from a woman psychologist – who is not immune to the fear and fatigue of ‘oppressive expectations.’ Irene Brankin invites us to rely on our inner compass to unleash our unique talents and gifts. Like a wise and caring Aunt, she encourages us to awaken to all the possibilities our ‘one, precious lifetime’ offers. Irene makes a compelling case for putting ourselves first, especially at mid-life. Georgian Lussier (Author and Radio Interviewer)


To accompany my new book ‘I Don’t Care‘ I have recorded a series of audio exercises for the listener to work through with the book.

Click on the drop down menu below to listen to the exercises:

The Visible Woman

Ageism is rife in our society and particularly so for women. Once over the age of 50, we are portrayed as too old, past it, invisible and sometimes even replaceable, both at home and in the workplace.

Fuelled by the media our society is obsessed with youth. We only have to look at the ‘beauty’ treatments that attempt to halt the ageing process to know this. The message being don’t be yourself, don’t be real; be this ideal woman or else you’ll be invisible.

But this view ignores all the positive things about ageing. With age comes the ability to view life in an easier way. It brings wisdom, experience, life skills and maturity.

It was through my sense of anger and frustration at this waste of wisdom and life experience that older women possess that inspired me to write The Visible Woman. We shouldn’t accept this feeling of being put out to pasture as though we no longer have anything to offer society. It’s time to rise up to the challenge and the myth of ageing.

This is your time to relish and enjoy the next part of your life. Ready? For just £9.99 (plus P&P) you can purchase my book and we can get there together.

For every book sold, £1 is donated to Maggie’s Caring Cancer Centres, a U.K. Charity.


A book rich in the wisdom of a life well lived and practical in application. - Ruth McAulay

This book is accessible and inspiring, much like Brankin herself. - A.Fee

A wake-up call reminding us that these can be the best years of our lives. - S.H. Gilfillan

It’s a fantastic read and something you can dip into time and time again. Deserves to be read. - Sue Donnelly

Suzy Greaves is a writer, journalist and author. A freelance health journalist for the monthly glossies and health editor for OK! Magazine and New Woman, Suzy made the leap in 1997 to become a ‘life coach’ and founded The Big Leap Coaching Co.

Suzy interviewed me at the end of 2011 about my new book "The Visible Woman".

Have a listen to the interview here.



The Visible Woman - Irene Brankin